About 49% of traffic to the blog is through SEO. Social Media accounts for only 7% traffic. It clearly shows that ranking in search engines is valuable and result oriented strategy. So, here comes the question of how to rank on SERP? There are many factors that affect rankings. By targeting long-tail keywords, Neil Patel has increased his organic reach by 206% and drove traffic of 2,00,000 monthly visitors.
Here we deal with the most important factor, Keywords. People search the internet mainly to do something or go somewhere or learn things. So user search intent is the core. So, in this blog post, we will concentrate on strategies in using Long Tail Keywords. Also, effective use of long tail keywords to rank higher in SERP and drive more organic traffic.
What are Long tail keywords?
Long Tail Keywords are those with 4 or more words. These are specific to the intent. Also, these keywords are niche to search query and are of high value. Long tail keywords are having low competition and low volume. As these are more in numbers, you can take advantage of budget.
With the impact of Artificial Intelligence like Voice search, long tail keywords find a better position and drive highly qualitative organic traffic to the website. The key to success in using these keywords is that it should match the user search query, content is relevant and easy to read to make decisions.
How to select Long Tail Keyword?
When you decide to use long tail keywords in your content, the next point is to choose the effective keyword, that meets user requirement and also what the content is you are telling about. You can use the following methods to identify keywords.
You can use a variety of tools to find and analyze the keywords. The best free tools are Google Ads Keyword Planner, Uber Suggest and Paid SemRush tool. You can analyze the monthly search volume, competition and maximum and minimum bids. You can also choose from relevant suggestions based on your keyword.
To excel with user search, select the perfect keyword and also ensure they definitely match your content. To Know your long tail keyword is perfect to ask yourself a set of simple questions like do the particular keyword helps you to achieve the goals and meet your content? Will the keyword help you to drive traffic and rank organically?
Export Data and Find Suitable One
It is better to research for the better keyword, before shaping the content. Export the data analyzed from tools and create a spreadsheet of your research keywords, monthly search volume, competition, maximum and minimum bids and calculate keyword performance. Then find the best suitable keyword for your content and start framing the content
Benefits of Long Tail Keyword
Th most benefit in using long tail keyword is to rank higher in search engines results page and reach users effectively to get better conversion rates.
People Search with Long Tail Keyword
In most of the cases, people use long tail keywords to search on the internet. For instance, If I search for “dominating digital marketing trends”, results show up specifically relating my search query. This makes it easy to take quick decision.
Better Conversion Rates
70% of search queries are long tail. Long tail Keywords convert 2.5 times more frequently. Below image visual shows that “tomato plants” have high volume searches but conversion is very low. Comparing “why are my tomato plants turning yellow” have lower volume search but have a higher conversion rate. This clearly shows that even lesser volume search have a better conversion rate with long tail keywords.
Voice Search Assistant
With the impact of artificial intelligence, voice assistants like Alexa, Siri, Cartona, Google Assistant has increased rapidly. Also, mobile usage is dominating the desktop. So, focus on the keywords that meet the voice search by the users. Choose a suitable long tail keyword that adds context to your content and meets the voice search intent.
Where to use Long Tail Keyword?
After choosing the perfect long tail keyword, use it effectively to increase the organic rankings. Don’t overstuff the keywords, it is like trying to manipulate the search engines, which affects negatively. Final keywords must be included in all On-Page elements.
- URL of the Post
- In Meta Title
- In Meta Description
- The first paragraph of our blog post
- In Headings and subheadings(if appropriate)
- In Image Alt tags (if appropriate)
- Ideal Keyword density of 2% over the length of the content
Posts with long tail keywords add value to the reader and also optimized for search engine. So choose and use long-tail keywords to win organic traffic for specific and relevant terms that match your audience’s search intent. Long tail keywords add context to your content and also help you to stand out of competitors.